What Happened?
San Francisco, CA-based Linqia Appointed Sarah Fruy as Vice President of Marketing
About the Company
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world`s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry`s largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We`ve partnered with over 650 brands — including McDonald`s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it`s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.
About the Person
Sarah Fruy is Vice President of Marketing at Linqia. Previously, Sarah held various senior HR leadership roles in the industry.
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