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Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate`s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon`s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.
Gotham Incorporated is one of the leading companies in the Business Services sector.
Kinetic is a social data and marketing technology company. Founded in October 2011 and in hyper-growth mode, Kinetic`s core mission is to make sense of the world`s social signal. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. The company is a charter partner in the Facebook API Key, Facebook Preferred Marketing Developer, and Twitter Marketing Platform Partner programs.
Intelligence within marketing sits inside siloed systems and platforms. Our vision is to reimagine the value of marketing, by connecting data to discover insights that drive business outcomes. We deliver brand growth and ROI through award-winning programmatic ad campaigns with performance, service and insights at their core. We drive successful business outcomes through custom analytical solutions. We unlock the value of data through best-in-class AI technology with limitless scalability.