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Founded in 2019 by Nils Lind, Assertive Yield is a publisher-side revenue intelligence solution purpose-built for yield management, optimization, and traffic shaping. Assertive Yield helps digital publishers and ad networks like Perion, Enthusiast Gaming, and LADBible to understand and optimize advertising revenue by giving them the tools to understand the value of every visit, article, acquisition channel and advertising campaign in real-time.
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SuperMedia LLC (formerly Idearc Media, pronounced EYE-dee-arc) is a marketing company based in Dallas, Texas. It provides print, mobile, and internet advertising to small- and medium-sized businesses. The company emerged from the bankruptcy of Idearc Media in January 2010. Since its merger with Dex One Corporation in April 2013, SuperMedia has operated as a subsidiary of Dex Media, Inc.
Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
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