What Happened?
Carlsbad, CA-based Verve Wireless Appointed Nada Stirratt as Chief Executive Officer
About the Company
Harnessing the power of real-time mobile location data, Verve is the pioneering leader in connecting mobile advertising with in-store sales. 93% of all consumer sales happen in the real-world, in brick and mortar stores. For the first time ever, brands leveraging the patented Verve platform can deliver an ad to a consumer on their mobile digital devices and connect that message to actual store-level foot traffic. We analyze billions of precise location signals to better understand the consumer`s path-to-purchase and reach the right people, at the right time, in the right place—when they are most likely to be influenced by your message. We drive measurable results for Retailers, CPG, Auto, Restaurant and other drive-to-retail advertisers and we prove it with unparalleled post campaign analytics and insights. Verve created the location-based mobile ad category in 2005 and has been the clear leader in the space ever since.
About the Person
Nada Stirratt is Chief Executive Officer at Verve Wireless. Previously, Nada held various senior HR leadership roles in the industry.
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