| Name | Title | Contact Details |
|---|---|---|
Allison Cousens |
Managing Director of Partnerships and Marketing | Profile |
McCann Health is the world`s most connected community of health and wellness experts united across six continents by one vision: to help our clients` brands and businesses play a meaningful role in people`s lives. This commitment focuses our 1,600 employees around the world on generating life-changing ideas that improve the health of humanity. Today our company comprises a broad range of global practices including strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.
We`re Splash: the creative technology company that unleashes creativity for everyone, everywhere. With multi-disciplinary insight, creative, production, technology, consulting and innovation teams, we collaborate with our clients to create great, impactful content within the right ecosystems to convert these challenges into competitive advantages.
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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.