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Wire Stone is an independent marketing agency that transforms observation into insight, data into decisions, and ideas into action.
We help B2B SaaS companies dominate categories and take advantage of major growth opportunities with a combination of strategy, research, and execution.
At Portland, we strive to combine high level strategic counsel with quality execution. Across our targeted network of offices we have the right people, with the right expertise, and the right attitude.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MERGE is an ad agency with an uncommon combination of strategy, creativity and technology. The name MERGE reflects our belief that collaborative approach across all disciplines leads to more effective and creative work for our clients. We`ve helped companies across a range of industries, from Fortune 500`s to startups.