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Welcome to Anteriad! MeritB2B, True Influence, and other strategic acquisitions have combined to form Anteriad, a trailblazer in B2B marketing. Best-in-class offerings include demand gen, marketing cloud tech, leading intent, programmatic, and audience solutions – all powered by the industry`s most comprehensive B2B data.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group.
B2B Lead Generation Agency Specialized in Email marketing, Digital marketing, Lead generation, Sales Leads, Whitepaper/Webinar Promotion etc Location UK
We are a digital savvy and DMO-focused Destination Marketing Agency with Meeting & Conventions Marketing expertise. We`re trusted by DMOs all across the country because we understand the industry and have worked in it.