| Name | Title | Contact Details |
|---|---|---|
Annie Griffin |
Happiness and Operations Officer | Profile |
adMarketplace is the leader in people-first search advertising. We improve the search experience by connecting people with relevant brands at the moment they express intent, while protecting their privacy.We are building a global marketplace for the Moment of Intent by improving the search experience for people, while respecting privacy - and delivering media as a service to advertisers and distribution partners. With over two decades of crafting innovative search media solutions, our mission is to create ideal search experiences that let people lead the way.
Mercury is a high-stakes public strategy firm. We use our expertise and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We have proven results for prominent figures, leading advocacy groups and the world`s most successful companies.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Sortable`s ad technology works intelligently behind the scenes using machine learning to optimize your ad impressions via header bidding. We analyze millions of impressions daily and make real-time, highly granular decisions on everything from time-outs, to price floors, to loss reduction, to which networks should fill your ad space, so you can focus on creating great content for your audience.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.