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Investing in the Future of Brand Management
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is the leading storytelling platform used by the world`s premium publishers and brands to author, distribute and monetize interactive stories that drive audience engagement. The company has over 150 employees across its offices in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow and Los Angeles. Playbuzz`s rapid growth is fueled by the adoption of its platform by premium publishers and brands who use the company`s interactive storytelling and real-time analytics tools to engage users, boost their reach, raise brand awareness, improve monetization capabilities, and optimize content for maximum social interaction.
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with over 357,500 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,600 displays.
Resolution is a full-service media agency driving results for clients through business strategy, commerce, analytics, programmatic advertising and more.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.