What Happened?
Boston, MA-based DataXu Appointed Lisa McAuliffe as Director - People Strategy
About the Company
In 2009, Dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we`re proud to say that the world`s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.
About the Person
Lisa McAuliffe is Director - People Strategy at DataXu. Previously, Lisa held various senior HR leadership roles in the industry.
Info Source
News
Short Profile