What Happened?
New York, NY-based Integrated Ad Science Appointed Scott Knoll as Chief Executive Officer
About the Company
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital`s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain`s Fast 50, Forbes America`s Most Promising Companies, and I-COM`s Smart Data Marketing Technology Company.
About the Person
Scott Knoll is the CEO of Integral Ad Science since April 2011. He joined a small (less than 20) group of talented individuals who were out to improve digital advertising. The team is now 100+ employees (and growing) and they all share a common passion for transforming digital advertising. Although they have made lot of progress, their journey has just gotten started. Most importantly, they are having a lot of fun along the way! Previously, Scott was the founder and President of Aperture, a Datran Media company. Aperture is a revolutionary audience targeting and measurement technology platform providing business intelligence to blue chip brands, agencies and online publishers. He have more than 18 years of global experience in Internet technology and digital advertising. Prior to joining Datran Media, Scott spent 6 years as a senior executive at DoubleClick Inc., directing the launch and development of the DoubleClick ad network in nine countries, including Australia, Hong Kong, Japan, China, Taiwan, New Zealand, Singapore, and Korea. Scott was managing director of DoubleClick Asia Pacific and vice president and general manager of global marketer solutions. Previously Scott co-founded and served as COO of Verified Person, and have held management roles at Time Warner Inc. and Andersen Consulting. He have a Masters in Business Administration degree from Harvard University and a Bachelor of Arts degree from Princeton University.
Info Source
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