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Calcium is a full-service, independent healthcare marketing agency offering strategic and creative firepower; robust expertise with medical/scientific content; and leading-edge, in-house digital capabilities.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
PointRoll Since 2001, PointRoll, a Gannett Company has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
Predxion Media is a next generation managed-service programmatic partner, focused solely on delivering media programmatically across leading technology platforms. As a trusted partner, Predxion helps local, regional and national advertisers navigate and execute programmatic campaigns in an open and uncompromised environment. With transparent, customized solutions that meet the needs of each individual client, Predxion collaborates with partners to identify unique KPIs across display, video, mobile and social landscapes. As a managed-service programmatic partner, Predxion is able to truly align with agencies and advertisers to increase the efficiency of a media budget and efficacy of a media plan. Our goal is to forge long term partnerships through transparency and results.
AutoTrader Group is America’s largest digital marketplace providing marketing and software solutions to consumers and dealers throughout the U.S. Our mission is to dramatically improve the way people buy and sell new and used cars. Our Digital and Software Solutions businesses who have transformed the retail automotive industry, by reducing friction between dealers and consumers and providing them each with tools to transact with ease, confidence and efficiency.