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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
AVALA has served primarily the recreation space of over 16 years. Key clients include leaders in marine, RV and powersports as well as a growing B -to- B client base in farming, agriculture and heavy equipment.
Impact Radius is transforming how advertisers manage media and performance marketing partnerships. On a single platform our clients can track all media channels, automate tag management, onboard and pay direct partners, while viewing and optimizing all conversion paths. The company was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint. We`re headquartered in Santa Barbara, California with offices in New York, London and Cape Town.
Aldata Solution handles the details of retail.
IFTF is a boutique digital marketing consultancy. We eat, sleep, and breathe digital commerce, and we`re damn good at it. Our services are focused on four core strengths: Enterprise SEO - Customers can`t buy from you if they can`t find you, we have the skills to explode your organic search traffic. eCommerce - We have deep experience transforming eCommerce websites into digital cash machines. Conversion Optimization - We`ll increase your revenue from traffic you already have. Marketing Automation - Stop wasting time with ad-hoc marketing campaigns, automate your engagement and start turning more prospects into repeat customers.