| Name | Title | Contact Details |
|---|---|---|
Mary Findley |
Senior Vice President of Human Resources | Profile |
McGarrah Jessee is a full-service consumer branding agency with no hard walls between disciplines. We think from a business perspective first and get a bigger charge out of working together than we do from working alone. Our method is driven by deep immersion into our clients` businesses. We build brands across every touchpoint and take pride in the smallest and quirkiest of details, because sometimes that`s where the magic is. Our clients include Lyft, GameStop, Frost Bank, Whataburger, Costa Sunglasses, YETI, Zippo and Case Knives. If there`s one thing we`re known for, it`s for growing cult brands. In 2017, McGarrah Jessee was named Small Agency of the Year: Gold by AdAge and has been recognized by Outside Magazine as a best place to work. Our work has been featured in Fast Company, Inc, Forbes, Ad Age, Adweek, Communication Arts and ANA Magazine. Specialties: Business Strategy (business model analysis, portfolio strategy, gap analysis, design thinking); Brand Strategy (positioning, segmentation, contact planning); Research (qualitative, quant, ROI); Engagement (planning, buying, SEO); Campaigns (broadcast, OOH, print, web, mobile, events, social media); Design (websites, UX, retail experience, identity, collateral, POS, packaging).
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Coloredge is the largest provider of visual marketing solutions for luxury brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, NJ, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to large-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative production services including pre-media, studio photography, CGI/3D imaging, creative retouching, package prototyping, and digital asset management.
We`re Benchworks. An independent life sciences agency with over 25 years of experience in healthcare marketing, Benchworks brings healthcare brands to life with creative, strategy, innovation, and implementation of complete marketing and branding solutions across all stages of the product life cycle. Our culture is rooted in collaboration, progressive thinking, graciousness, and a dynamic business model that allows our team to demonstrate their creativity, value, and expertise every day. We are driven by the need to respond to the challenges our clients face in a rapidly changing healthcare environment. We elevate our strategic thinking to deliver solutions that maximize a brand`s impact on the market, ultimately helping clinicians and patients make better decisions about their health. Although we support many brands at different stages of their life cycle, we are commercialization experts and understand how to maximize the most important events, from prelaunch preparation and brand development, to launch and beyond. Benchworks is also known for superior execution of a wide variety of strategic and tactical assignments, delivered efficiently and on budget. Our teams pursue operational excellence by not only honing their own skills but adapting to individual client needs. We excel at collaborating internally and externally with a wide variety of stakeholders and agency partners.
Growletter is a company that provides advertising services to help grow your newsletter. They offer done-for-you Meta, Twitter, and TikTok ad management and creative from the worlds best newsletter marketers.