| Name | Title | Contact Details |
|---|---|---|
Kaitlyn Bowman |
Allied Global Marketing Spelman College | Profile |
Erin Corbett |
Executive Vice President of Global Partnership Marketing | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Mspark is the nation`s dominant provider of direct marketing services to rural consumers. We combine analytics with data-driven direct mail and digital solutions to target the consumers most likely to buy your products and services. Mspark has partnered with clients to deliver reliable advertising solutions since 1988. Our portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States.
Whether rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, the New Jersey-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR has garnered more than 50 accolades in the last three years, including `Best in Show` at the 2022 and 2023 Public Relations Society of America New Jersey Pyramid awards. The firm was named `Best Boutique Agency` by PR News and Bulldog Reporter in 2022, and in 2023, April Mason was named to NJBIZ`s `Best 50 Women in Business` list.
Best Bulk Text is a bulk sms marketing app.
Brand Networks offers best-in-class social media and programmatic display advertising optimization and insights. The company delivers award-winning adtech and services to hundreds of enterprise customers, including 71 of the AdAge 100 Leading National Advertisers and 14 of the 25 biggest US companies as ranked in the Fortune 500. Featuring the first and only Artificial Intelligence-based platform for social advertising, Iris helps brands outperform the competition with better ad performance, and helps media teams work smarter, faster and better together. As a virtual assistant, Iris brings intelligent automation to media buying, saving media analysts an average of 8 hours per week. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, Dallas, Detroit, and Sydney.