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Standard Life is an investment company with over 190 years’ experience of helping people invest and manage their money. Today, Standard Life employs around 6,500 people internationally – through businesses in the UK, Europe, North America, Asia and Australia. Around 4.5 million customers and clients across 46 countries trust us with their financial future – and we are responsible for the administration of over £300 billion of their assets. We also support over 25 million customers through our Indian and Chinese associate and joint venture businesses. Standard Life Investments actively manages over £253 billion worldwide, offering global asset management expertise with strong investment capabilities and performance. Standard Life plc is listed on the London Stock Exchange with around 1.2 million individual shareholders. We’re one of the top 500 companies worldwide, by revenue, as listed in the 2015 Fortune Global 500. Wherever we operate in the world, we are motivated by a sense of responsibility. It’s what helps us to be a sustainable business. We’re proud to be listed as a leader for corporate sustainability in our industry in the Dow Jones Sustainability Indices (DJSI World and DJSI Europe).
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Investment managers often excel at thinking creatively but fail to act on their ideas consistently. Computers and models are the opposite – they aren’t creative – but they can enforce disciplined testing and implementation. Our investment philosophy is to utilize the strengths of each. Our investment team generates ideas for identifying cheap or expensive stocks, drawing on academic work in accounting and behavioral finance as well our own internal research. We use a quantitative process to test and implement these ideas, removing emotion from buy and sell decisions. Blending fundamental research with systematic implementation is critical because even the most talented investors struggle to remove emotional and cognitive biases from their decisions.