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We are engineers, analysts, data scientists, media experts, marketing strategists and political operatives. Our team of data scientists pioneered the field of TV data analytics. We have a relentless pursuit of certainty, and we offer unique, independent audience measurement and analytics to optimize marketing and programming initiatives within the media and entertainment industries. We make data useful and make the invisible visible. We believe in collaboration. We help some of the world`s most recognizable brands find their target audience, strengthen their campaigns, and measure their marketing ROI more accurately than ever before. When 605 is integrated into the strategic planning process, we become a partner, committed to achieving your vision. We combine our data with yours, because it only works if we work together. We provide solutions using data-driven, census-based audience measurement, addressing some of the challenges in measurement that exist today, that lack the granularity needed to deliver actionable insights to programmers, brands and advertisers. We are constantly pursuing new ways to uncover deeper insights. We reach the edge of data and then dig further so that we uncover, analyze, understand the hidden truths, simplify the complex, and craft precise, actionable insights that drive better results. 605 is taking these innovations to the market.
Healthcare is our passion. Marketing that works is our wheelhouse. With over 360 health and wellness experts across five offices in Saratoga Springs, NY; Conshohocken, Pennsylvania; Phoenix Arizona; Cedar Knolls, New Jersey; and La Jolla, California, we create the right marketing solutions for right this moment. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Twelve years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients` most complex marketing challenges.
Zipscene enhances restaurant marketing by finding patterns in data. We have the most comprehensive understanding of the factors that influence dining patterns. As a result, our clients consistently experience enhanced marketing performance across all channels. To date, more than 60 national restaurant brands have come to Zipscene to help them deliver more effective digital marketing that drives sales.
Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
McCann Health is the world`s most connected community of health and wellness experts united across six continents by one vision: to help our clients` brands and businesses play a meaningful role in people`s lives. This commitment focuses our 1,600 employees around the world on generating life-changing ideas that improve the health of humanity. Today our company comprises a broad range of global practices including strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).