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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Digital Rapids Corporation is a Markham, ON-based company in the Software & Internet sector.
Tryarc LLC is a Los Angeles, CA-based company in the Software & Internet sector.
Nomi is dedicated to helping businesses deliver the best possible in-store experience by offering the best solutions for brick-and-mortar analytics. We provide a comprehensive enterprise-grade interior analytics and proximity marketing in a single platform. Measure traffic, analyze shoppers, and optimize the in store experience for your entire audience from the first time visitor to the most loyal fan. With Nomi you can know with certainty which investments in marketing, operations and service attract new customers and keep them coming back. Based in Atlanta, the company was originally founded by veteran Salesforce.com and Buddy Media executives and was merged with Brickstream in 2014.
Phytel is the premier company empowering provider-led health improvement. Phytel provides medical groups with a proven solution that uses evidence-based disease management and preventive care protocols to identify patients that are due for service.