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The GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany`s largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos.
XGraph provides Audience Buyers and Sellers with Connected Audience Marketing? solutions to identify and target high-value custom audiences who share similar lifestyles, values, and purchasing habits.
McCann Health is the world`s most connected community of health and wellness experts united across six continents by one vision: to help our clients` brands and businesses play a meaningful role in people`s lives. This commitment focuses our 1,600 employees around the world on generating life-changing ideas that improve the health of humanity. Today our company comprises a broad range of global practices including strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
Lee Hecht Harrison helps companies simplify leadership and workforce transformation so they can accelerate their performance and reduce risk. Organizations around the world are continuously transforming their businesses to drive growth and productivity. This involves changing the company`s structure, culture, and capabilities—which requires carefully managing employee morale, engagement, and their employer brand to retain and attract key talent. The challenge is how to manage the complexity of people and workforce change, and execute quickly and consistently so they can realize their growth and productivity goals. Lee Hecht Harrison helps companies simplify the complexity associated with transforming their leadership and workforce so they can accelerate results, with less risk. We do this by helping their employees navigate change, become better leaders, develop better careers, and transition into new jobs. As the world`s leading Talent Development and Transition company, we have the local expertise, global infrastructure, and industry leading technology and analytics required to simplify the complexity associated with executing critical talent and workforce initiatives, reducing brand and operational risk. Teams in more than 60 countries around the world leverage our proven programs and global experience to deliver tailored solutions to clients that align talent with the needs of their business. The result for organizations is better leaders, an engaged, productive and agile workforce, and a stronger culture and people brand so they can attract and mobilize the talent they need to grow. The result for individuals is better careers, increased career mobility, and positive regard for their current or former employer.
SmarterHQ`s behavioral marketing platform makes it easy for marketers to increase revenue now and customer relationships over time by powering highly personalized, cross-channel experiences. Trusted by leading brands such as Bloomingdale`s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across online and outbound channels. They have been recognized by Forrester`s Total Economic Impact study to deliver 667% in ROI.