| Name | Title | Contact Details |
|---|---|---|
Howard Donovan |
Head of People and Culture Partners, People Services and Global Reward | Profile |
Nicola Port |
Chief Legal Officer | Profile |
Claire Hoang |
Head of Talent Development | Profile |
Paolo Gallo |
Chief Human Resources Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Homes.com, part of the Homes Media Solutions division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation.
Demand Media, Inc. (NYSE: DMD) is a diversified internet company that builds platforms across our media (eHow and LIVESTRONG.com) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media`s custom content solutions (studioD) and diverse advertising offerings help advertisers find innovative ways to engage with their customers.
MRM is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client's unique challenges with positive, measurable results. Our strategic, creative, and technological expertise - including deep experience with segmentation, targeting, and analytic tools and methodologies - deliver the most effective marketing programs and platforms in the world.
Launched in February 2015, Radish is Netflix for serials where readers can enjoy premium serialiased stories based on bite-sized episodes suitable for 10 minutes on a smartphone. It is a digital update of the Victorian idea of the serialised novel.