What Happened?
, -based Vibram Appointed Will Pennartz as VP of Marketing
About the Company
Vibram is the world leader in the production and sale of high performance rubber outsoles in the markets of sport, leisure, industrial, orthopedic and repair. For more than 70 years, the famous yellow octagon that identifies our brand has been synonymous with quality, performance, safety, innovation and design. Since revolutionizing the sport with the creation of the first rubber sole for mountain climbing in the 30`s, Vibram has positioned itself as the market standard. Vibram soles, created with a desire to increase safety and protection levels, are the result of a constant commitment to research and development. They proved to be irreplaceable companions during many extreme expeditions, conquering Everest, K2 and almost all the highest peaks in the world, distinguishing themselves in competitions and transoceanic regattas like the America`s Cup and the Vendée Globe Challenge and taking innovative design concepts into fashion and recreation. Each new Vibram product is designed using the latest designs and best compounds for its specific use. New soles are always produced with three objectives: to guarantee the best performance, the maximum level of comfort and quality over time. These objectives are implemented by stringent tests that are executed in the laboratory and in the field by the Vibram Tester Team. Since 1937 when Vitale Bramani (Vi-Bram) created the revolutionary `Carrarmato`, the rubber sole for mountaineering shoes, the company has continued to draw on this wealth of tradition and technology and created Vibram Fivefingers® - a minimalist footwear concept: soles for the feet with five fingers made from Vibram® rubber that, as flexible as a glove, facilitates a natural articulation of the foot.
About the Person
Will Pennartz is VP of Marketing at Vibram. Previously, Will held various senior HR leadership roles in the industry.
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