HR Execs on the Move

The Wildcat team consists of successful entrepreneurs turned investors. Over the years, we have observed that most startups can build a product but many falter in the go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. In fact, industry data shows that more than 75% of startups fail to gain traction and never return capital invested. In stark contrast to these industry statistics, 70% of the companies we have backed have been successful. To achieve these results, we have developed a unique investment and operating framework generated from our collective experience; it is called the Traction Gap. We ...

The Wildcat team consists of successful entrepreneurs turned investors. Over the years, we have observed that most startups can build a product but many falter in the go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. In fact, industry data shows that more than 75% of startups fail to gain traction and never return capital invested. In stark contrast to these industry statistics, 70% of the companies we have backed have been successful. To achieve these results, we have developed a unique investment and operating framework generated from our collective experience; it is called the Traction Gap. We use the Traction Gap framework - terminology, strategies and tactics – to work with teams to help them successfully transition from product development into company scaling.

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