What Happened?
Chanhassen, MN-based IWCO Promoted Wes Sparling as Chief Marketing Officer
About the Company
As a leading provider of data-driven direct marketing solutions, IWCO Direct`s powerful combination of Strategy, Creative, and Execution services is driving response across all marketing channels to create new and more loyal customers. As part of our Power your Marketing™ approach, IWCO Direct develops strategy that targets your audience with sophisticated data modeling. Our creative team uses that information to craft pitch-perfect messaging and creative design that is sure to drive response. Then we manage and produce your campaign with our industry-leading direct mail and digital platforms. Finally, we measure performance with comprehensive analytics to improve future campaigns. In addition, we offer one of the direct marketing industry`s most sophisticated postal logistics strategies for direct mail. We work closely with industry partners like the U.S. Postal Service and our Congressional representatives to give a voice to the mailing industry and highlight its importance to the national economy. Through Mail-Gard®, we offer business continuity and disaster recovery services to protect against business interruptions, as well as print and mail outsourcing and overflow services. Looking to join our team? Our culture is innovative, our people are involved, our industry is fast-paced, and our work is rewarding. Safety, quality, sustainability, and creating an enriching work environment are our top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work with some of the most talented people around. Stay current on all aspects of data-driven marketing by visiting our blog at www.IWCO.com/blog. IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc., a publicly traded diversified holding company (Nasdaq Global Select Market symbol “STCN”); Steel Connect, Inc. has two wholly owned subsidiaries, IWCO Direct and ModusLink Corporation.
About the Person
Wes Sparling is Chief Marketing Officer at IWCO. Previously, Wes held various senior HR leadership roles in the industry.
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