What Happened?
Providence, RI-based Visael Rodriguez as Vice President of Human Resources and Chief Diversity Officer
About the Company
Blue Cross & Blue Shield of Rhode Island (bcbsri.com) is a non-profit, community-focused health plan founded in 1939 to help Rhode Islanders finance their healthcare needs. Today, that`s still a big part of what we`re all about. We are committed to improving the health and peace of mind of our members by facilitating their access to affordable, high-quality healthcare. Our goal is to improve the quality of life of our customers and of the people of Rhode Island by improving their health for generations to come. We are an independent licensee of the Blue Cross and Blue Shield Association.
About the Person
Visael “Bobby” Rodriguez is the Vice President of Human Resources and Chief Diversity Officer at Blue Cross & Blue Shield of Rhode Island. In this newly created position, Rodriguez is responsible for assessing the internal and external environment/culture, developing and implementing strategies to attract, develop, and retain a high performing diverse workforce. He provides guidance and counsel to leadership regarding the integration of cultural competence into short and long term corporate business plans, and support corporate multicultural strategies. In addition, he leads efforts to address healthcare disparities to improve the quality of health in lives of Rhode Island`s increasingly diverse residents. Rodriguez joined BCBSRI from Baystate Health where he was responsible for the leadership and integration of corporate diversity and inclusion strategies for the nonprofit organization. Earlier in his career, he held positions with Blue Cross and Blue Shield of Florida and CareFirst BlueCross BlueShield in Maryland where he spearheaded a major diversity and cultural competence initiative. He also previously held positions at Xerox Corporation. Rodriguez earned a bachelor`s degree in Industrial Management and Marketing from the University of Puerto Rico. He is a member of the Board of Directors for Bay Path College in Longmeadow, Massachusetts.
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