What Happened?
, -based TrueCar Promoted Viola Hasler as Senior Director, People
About the Company
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data, TrueCar.com provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for identically-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry, which has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets. TrueCar is a data-driven company that sources, compiles, and analyzes car-buying information unlike anybody in the industry. This is why, since its founding in 2005, TrueCar dealer partners have sold over 750,000 vehicles across the country. Its national network of more than 6,000 Certified Dealers is committed to provide no-hassle pricing for some of the country`s largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.
About the Person
Viola Hasler is Senior Director, People at TrueCar. Previously, Viola held various senior HR leadership roles in the industry.
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