HR Execs on the Move

Verde Farms was born when I went horseback riding on an estancia in the South American Pampas. Everywhere around me, cattle roamed freely, munching grass beneath an endless blue sky and a backdrop of beautiful foothills. Pausing for a barbeque right there in the lowlands, the gauchos prepared an unforgettable meal of grilled provolone cheese, sausages, and heaps of grass-fed meat, paired with a bold Malbec to wash it all down. This scene proved a striking contrast to beef farming in the U.S., where cattle begin on pastures but are then confined to feedlots, fed government-subsidized grain-based rations filled with antibiotics, ...

Verde Farms was born when I went horseback riding on an estancia in the South American Pampas. Everywhere around me, cattle roamed freely, munching grass beneath an endless blue sky and a backdrop of beautiful foothills. Pausing for a barbeque right there in the lowlands, the gauchos prepared an unforgettable meal of grilled provolone cheese, sausages, and heaps of grass-fed meat, paired with a bold Malbec to wash it all down. This scene proved a striking contrast to beef farming in the U.S., where cattle begin on pastures but are then confined to feedlots, fed government-subsidized grain-based rations filled with antibiotics, and implanted with growth hormones to promote weight gain artificially. The more that I learned about the U.S. system, the more that I was inspired to transform the meat that American consumers eat. Verde Farms is committed to working with family farmers on a global basis to support a traditional way of life, allowing animals to exhibit their natural tendencies and democratizing the consumption of high-quality, naturally-raised meats worldwide.

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