HR Execs on the Move


 
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Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.

Wisedocs

Wisedocs is an AI powered automation platform that processes and understands medical documents in real time, making it easier for organizations in the insurance industry to evaluate medical claims faster and more accurately. Through Wisedocs, organizations can automatically sort, index, summarize and review messy unstructured medical documents. Our clients today are benefiting from an 85% time reduction and a 55% cost reduction in document reviews.

Mississippi Lime Company (now MLC)

With over a century in business, MLC (formerly Mississippi Lime Company) has built a reputation on the purity of its products, commitment to research and development, and tradition of customer satisfaction. MLC operates the largest lime facility in the Americas and mines some of the purest limestone reserves in the world. The company supplies high-calcium quicklime, hydrated lime, calcium carbonate products, trucking services, and technical solutions from a diversified, reliable network of facilities in Ste. Genevieve, MO; Calera, AL; Verona, KY; Vicksburg, MS; Weirton, WV; Chester, SC; Mobile, AL; Prairie du Rocher, IL; Bridgeville, PA; as well as several distribution sites throughout the country. MLC is a privately held company that has a fully integrated system for mining limestone and manufacturing high-quality, food-grade calcium products and pulverized limestone. MLC also owns and operates a trucking and logistics subsidiary, MLC Trucking, to further support customer needs and ensure additional supply security.

Blue Jay Racing: Baja SAE at Johns Hopkins University

Blue Jay Racing is a student-run design team open to all undergraduate students. The program was founded in 2004. The team competes annually in three international events put on by the Society of Automotive Engineers. Students design, build, and race a single seat off-road vehicle against a total of ~200 teams representing 14 nations and nearly 4,000 young engineers. The award-winning program offers student engineers an educational experience that goes beyond what the classroom can offer. Aside from the technical knowledge gained, the team-based skills learned through such a rigorous endeavor develops leaders well prepared to enter industry and academia. At each competition the team competes in four of six dynamic events (Acceleration, Maneuverability, Rock Crawl, Suspension and Traction, Hill Climb and Sled Pull) as well as three static events (a sales presentation, design presentations and a cost report). To cap off the competition, the team will also race in a grueling four-hour endurance race. Team members learn as much at competition as from designing and building their vehicle throughout the rest of the year. In addition to their own learning it is also important to the team that all members participate. At competition the team is always working, whether repairing their vehicle or planning and preparing for the next days events. With so much to do and so little time every member contributes to the teams success.