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Shiseido is a Japanese multinational cosmetics company founded in 1872 by Arinobu Fukuhara. Headquartered in Tokyo, it is recognized as Japan’s first Western-style pharmacy and has evolved into a global leader in beauty, focusing on innovation and cultural fusion. The company operates across various categories, including skincare, makeup, haircare, and fragrances, with products available in over 120 countries. Shiseido offers a wide range of products, such as anti-aging serums, moisturizers, foundations, lipsticks, shampoos, and luxury perfumes. The company emphasizes high-quality formulations and has integrated advanced technology, including AI and AR, to enhance customer experiences. Shiseido targets premium and luxury markets, appealing to consumers aged 25–60 who value sustainability and cultural authenticity. Its legacy reflects a blend of scientific innovation and artistic design, showcasing Japanese craftsmanship in the global beauty industry.
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