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Tracxn, an analytics firm co-founded by Sequoia and Accel alumni to track data from startups, has raised a $3.5 million series A round from all over.
Preston Spire is an advertising agency that focuses on creating work that is welcome in peoples lives and built upon an overt and motivating purpose-driven foundation.
Tongal is the award-winning creative company that helps brands tell their best stories and engage today`s audiences more effectively. The company has pioneered a new model for creating content, powered by a network of more than 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
SmithGeiger is a custom media research and consulting firm. Based in Los Angeles, with a local presence in Silicon Valley and several other regions, SmithGeiger serves numerous major media companies and top consumer content brands as well as dozens of local TV broadcasters in almost every DMA across the US. SmithGeiger provides custom qualitative and quantitative research. SmithGeiger designs and executes custom research studies that dive into the details of our client`s most critical market and product questions. Going beyond the research, our researchers and consultants are uniquely able to translate the data into concrete and actionable strategies. Then, we partner with our client`s to ensure those goals are pursued and met over time.