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Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people`s lives. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we`re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
Direct Development is a marketing agency specializing in nonprofit and higher education marketing and communications.
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