HR Execs on the Move

Trace Genomics was founded on the belief that soil science should be accessible for people to make practical decisions. Soil testing at the DNA level opened up a new layer of data that had never before been accessed at scale—the technology was limited to a research environment. In 2015, Diane Wu and Poornima Parameswaran changed that, and brought soil DNA sequencing to every farmer, agronomist, and stakeholder working with soil. They took science out of the lab and into the field and translated soil DNA into actionable insights.