What Happened?
, -based Drink-Loverboy Appointed Todd Anderson as Senior Vice President of Commercial Strategy
About the Company
Loverboy is a premium alcohol and lifestyle brand that continues to trailblaze new standards when it comes to the ready-to-drink beverage category. Best known for its sparkling hard teas, spritzes and martini canned cocktails, Loverboy`s beverages are all gluten-free and made with pure, high-quality ingredients, including organic brewed tea, Monk Fruit and zero added sugar. Loverboy has quickly become one of the fastest-growing alcohol brands and fifth fastest growing CPG brands in the U.S. It was co-founded by Kyle Cooke + Amanda Batula, who gave fans an inside look into the brand`s development while starring on Bravo`s "Summer House." Loverboy is the only RTD beverage brand that has its own unique line of exclusive merch ranging from t-shirts, hoodies and sunglasses that sellout within minutes of each drop. Its spritz and martini canned cocktails are available in 44 states for direct purchase on Loverboy.com and in Total Wine & More stores nationwide, while its sparkling hard teas are sold at select retailers nationwide, including Kroger, Total Wine & More and Whole Foods.
About the Person
Todd Anderson is Senior Vice President of Commercial Strategy at Drink Loverboy. Previously, Todd held various senior HR leadership roles in the industry.
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