What Happened?
Washington, DC-based Truth Initiative Appointed Tia Taffer as VP of Digital Engagement, Marketing
About the Company
Truth Initiative is a national public health organization that is inspiring tobacco-free lives and building a culture where all youth and young adults reject tobacco. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth® public education campaign, our rigorous and scientific research and policy studies, and our innovative community and youth engagement programs supporting populations at high risk of using tobacco. The Washington D.C.-based organization, formerly known as Legacy, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry. More than 100 talented individuals with expertise including law, policy, communications, marketing, academia and research work at Truth Initiative.
About the Person
Tia Taffer is VP of Digital Engagement, Marketing at Truth Initiative. Previously, Tia held various senior HR leadership roles in the industry.
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