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January Digital is the digital leadership company™. We solve business challenges through media, analytics and strategic vision. We work with leading global brands such as The Honest Company, TUMI, Dry Bar, David`s Bridal, and Peapod grocery delivery. Recognized as best in class more than 20 times in 2019 alone, our work has been celebrated by Digiday, Drum, Glossy, and MediaPost, among others. JD is also proud to be named a Best Workplace by Inc. and Fortune and a 2019 Ad Age Best Place to Work for our focus on building great people and culture. JD`s rapid growth has been acknowledged by Inc., which named us a fastest-growing company for three years straight.
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Quad is a worldwide marketing solutions partner dedicated to creating a better way for its clients through a data-driven, integrated marketing platform. We provide subject expertise in marketing strategy, creative solutions, media solutions and marketing management services. With a client-centric approach, leading-edge technology and single-source simplicity, we have the resources and knowledge to help in wide range of industries. Headquartered in Sussex, Wis., Quad has approximately 22,500 employees worldwide working from more than 60 facilities throughout North America, South America and Europe.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.