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Stella McCartney is a luxury lifestyle brand that was launched under the designer`s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact. Today, Stella McCartney spans women`s ready to wear, unisex capsules, kids` clothing, accessories, swimwear, lingerie, a performance wear collaboration with adidas, STELLA skincare and more – with 48 directly owned stores and 21 franchise stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now sold in 77 nations through 863 specialty shops and department stores, and ship to 100 countries via online.
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The Fifth Avenue department store Henri Bendel offers a case study in how a retailer can create and mine the intersection of art, fashion, and commerce. The store's executives have embarked on a series of projects that integrate these fields - and one of