What Happened?
, -based ShopMy Appointed Taylor Cohen as VP, People Experience and Operations
About the Company
ShopMy is a creator marketing and commerce platform that connects content creators, brands, and consumers through authentic recommendations. The platform has facilitated over $500 million in brand sales by offering tools such as affiliate tracking, automated gifting, and performance analytics. With a network of more than 175,000 creators and over 1,000 brand partners, ShopMy emphasizes intentional curation in categories like beauty, fashion, and lifestyle. Founded by Harry Rein and Tiffany Lopinsky, ShopMy operates as a three-sided marketplace that utilizes product graph technology to map millions of products across major retailers. The platform provides a comprehensive infrastructure for creator marketing, including talent discovery, affiliate tools, campaign management, and performance analytics. For consumers, ShopMy offers a unique shopping experience through curated groups of trusted creators, allowing for personalized recommendations and easy access to products. The platform aims to create a joyful shopping environment for consumers while providing brands and creators with valuable insights and revenue opportunities.
About the Person
Taylor Cohen is VP, People Experience and Operations at ShopMy. Previously, Taylor held various senior HR leadership roles in the industry.
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