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BASF is a global chemical company founded in 1865 in Mannheim, Germany. Initially focused on dyes and inorganic chemicals, it has grown to become the worlds leading chemical enterprise, operating across six continents. The company emphasizes innovation, sustainability, and customer-centric solutions. BASFs diverse portfolio includes chemicals, materials, industrial solutions, surface technologies, nutrition, and agricultural solutions. It offers products such as synthetic dyes, fertilizers, polymers, crop protection products, and ingredients for the food and personal care industries. With a strong presence in various sectors like automotive, construction, and agriculture, BASF serves a wide range of customers globally. The company is committed to corporate responsibility, integrating environmental and social considerations into its operations. Its research and development efforts focus on resource efficiency, renewable energy, and principles of the circular economy. BASFs rebranding in 2015 reflects its dedication to creating sustainable solutions.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Lindsey Management Co., Inc. (LMC) is a leading property management firm located in Fayetteville, Arkansas. Founded in 1985, it has become the largest company in Arkansas specializing in multi-family housing and has expanded its services into neighboring states such as Alabama, Kansas, Mississippi, Missouri, and Oklahoma. LMC provides a wide range of property management services, primarily focusing on multi-family housing. The company manages over 140 apartment communities, totaling more than 32,000 apartments and executive suites. Additionally, LMC oversees numerous golf courses, including five Par 3 courses, five executive courses, thirteen regular courses, and sixteen 18-hole courses across Arkansas and surrounding states. Its services include leasing, maintenance, and customer support for both residential and recreational properties.