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Xperience Restaurant Group (XRG)

Xperience Restaurant Group (XRG) is a leading operator of casual and fine dining restaurants specializing in Mexican cuisine. Founded in 1954 with its flagship brand, El Torito, the company has grown to operate approximately 56 to 68 restaurants across the United States, serving over 10 million guests annually and employing a dedicated team of more than 3,400 to 4,300 members. XRGs portfolio features well-known brands such as El Torito, Chevys Fresh Mex, and SOL Mexican Cocina, each offering unique dining experiences that highlight authentic Mexican flavors. The company is recognized for its innovative concepts, including Taco Tuesday and tableside presentations, which have significantly influenced the Mexican dining scene in the U.S. XRG is committed to delivering high-quality cuisine in a welcoming environment, focusing on both traditional flavors and culinary innovation to enhance guest experiences.

PSC Group

PSC Group, founded in 1952 and based in Baton Rouge, Louisiana, is a prominent provider of embedded logistics and industrial services for critical infrastructure sectors across North America. The company, originally known as Petroleum Service Corporation, focuses on safety, efficiency, and sustainability in its operations. It is currently backed by Aurora Capital Partners and The Jordan Company. The company offers a wide range of specialized services, including logistics and product handling, industrial operations, sustainability solutions, and workforce solutions. Their logistics services encompass rail switching, truck and marine logistics, and dock operations. PSC Group also provides tankerman services, terminal operations, and industrial cleaning for hazardous environments. Additionally, they focus on waste management, recycling, and environmental compliance, along with skilled labor provisioning for various sectors. PSC Group serves major clients in petrochemical and refining, marine transportation, and sustainability-driven enterprises. The company is recognized for its strong safety record, extensive geographic reach, and commitment to employee welfare through competitive benefits and training programs.

Authentic®

Authentic® is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.