| Name | Title | Contact Details |
|---|---|---|
Bill Cronic |
Vice President for People and Organizational Development | Profile |
Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world`s largest advertising and marketing services organizations.
The ARIA Network is a disruptive, integrated media network that uses proprietary technologies to immerse you into new virtual worlds in ways never imagined.
Vibes is an international leader in mobile marketing engagement, helping brands reach consumers on the go. The Vibes Mobile Engagement Platform enables marketers to deliver compelling and profitable mobile engagement conversations. The Common Short Code Administration recognizes Vibes as one of only four Tier 1 aggregators, connecting directly to all major carriers. This means we cut out the middle man to launch effective campaigns and resolve problems faster. Our customers draw on the expertise of 170 of the best minds in mobile technology and marketing. Gartner Research named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. has featured Vibes in its Mobile Messaging Vendor Overview and The Future of Mobile Wallets reports.
Strategic brand and packaging design is what we do. London, New York and Singapore is where you`ll find us – and where our mix of different interwoven cultures creates a rich tapestry of seminally strategic ideas and unrivalled creativity, with a fiercely independent spirit.