| Name | Title | Contact Details |
|---|---|---|
Stephen Todaro |
U.S. Finance Director | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Kinetic is a social data and marketing technology company. Founded in October 2011 and in hyper-growth mode, Kinetic`s core mission is to make sense of the world`s social signal. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. The company is a charter partner in the Facebook API Key, Facebook Preferred Marketing Developer, and Twitter Marketing Platform Partner programs.
Icon Media Direct is the advertising industry’s premier direct response marketing agency driving incremental sales, brand awareness, and direct revenue for emerging and household brands. Headquartered in greater Los Angeles, the agency specializes in media buying & planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online, and at retail.
Virtual experience specialists driving enrollment through personalized, digital engagement solutions.
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