What Happened?
San Francisco, CA-based Granular Appointed Sid Gorham as Chief Executive Officer
About the Company
There is nothing more important to human civilization and our planet than farming: More than 7 billion people depend on farms for healthy and affordable food. Over 40% of land and 70% of fresh water globally is used in farming. Agriculture is a $3 trillion global industry, and the main source of employment in many communities around the world. Led by a team of experienced entrepreneurs, advisors, and investors, Granular is one of the first companies to apply Silicon Valley technology expertise to the agriculture industry. We use software and data science to transform farming, increase transparency, and enable new ways of doing business. Granular is headquartered in San Francisco with offices in Illinois, Iowa, and Georgia.
About the Person
Sid leads the Granular team, helping set the strategy, building the brand, and ensuring we live up to our commitments to customers and shareholders. Sid has built successful software and analytics businesses in a diverse range of industries including telecom, media, and restaurants. All of these companies have successfully helped customers use data, software, and analytics to continuously improve performance and make smarter decisions. Most recently, Sid led strategy and new business development for Nielsen (NLSN), the global leader in marketing information and analytics serving the media and consumer packaged goods industries. Prior to Nielsen, Sid served as CEO of Telephia, the leading provider of benchmarking data and analytics to mobile phone companies. Telephia was acquired by Nielsen in 2007. Sid was also on the founding team at Opentable.com (OPEN), a global online reservations platform that provides restaurants with software and data to improve efficiency and serve their customers better.
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