| Name | Title | Contact Details |
|---|---|---|
Jamal Salim |
Vice President, People and Performance, North America | Profile |
Kirsty Traill |
Chief Customer Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
FamePick gives experienced, business-savvy creators the support they need to own their narrative and maintain their brand integrity. Through exclusive tools made with established creators in mind, FamePick helps them find partners that align with their values, develop longer partnerships, expand into other platforms and paid media, and define their value in the marketplace. From beginning to end, FamePick helps creators of all sizes manage and execute better deals so they can focus on what they do best—creating something their audience will love.
Contobox is an award-winning rich media engagement platform that enables publishers to sell and deliver high impact advertising executions. Our innovative design delivers unprecedented engagement, time spent and brand lift for your clients while helping them gather actionable insights about their target audience. Contobox helps publishers by improving user experience, increasing inventory value, and creating new revenue opportunities. Our offering is turnkey we do all the heavy lifting including: creative services, sales training, dedicated support, and analytics.
Beach House PR is a public relations and communications company that specializes in beauty brands.
B2B Lead Generation Agency Specialized in Email marketing, Digital marketing, Lead generation, Sales Leads, Whitepaper/Webinar Promotion etc Location UK