What Happened?
New York, NY-based Unified-Social- Appointed Sheldon Owen as Chief Executive Officer
About the Company
Unified is an award-winning cloud marketing technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time news feed optimization, and programmatic advertising across all major social networks in one system of record. Our cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 400 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer and a LinkedIn Ads API partner.
About the Person
Sheldon Owen is the co-founder and CEO of Unified, the creators of the first cloud-based social operating platform for global brands and agencies. Sheldon`s vision and corporate direction have made Unified an award-winning company and one of the fastest growing social marketing technology platforms in the industry. Sheldon has over 20 years of experience in developing and operating emerging technology and digital marketing companies. He has successfully managed over $1 billion in digital marketing campaigns throughout his career and has worked with global brands such as Microsoft, Verizon, Toyota, BMW, Unilever and Kraft. Sheldon is an active board member, start-up advisor and angel investor. Prior to starting Unified, Sheldon served in several executive roles within Connexus, a leading digital marketing company, through its successful acquisition in 2010. During his tenure, he managed a $100 million P&L and created one of the fastest growing social adtech companies in the industry. Connexus social business grew from zero to $50 million annual run-rate within 18 months of launch and became a charter partner in the Facebook API Key and Facebook Approved Ad Platform programs. Sheldon has previously served in a variety of senior executive roles throughout his career including VP of Marketing of a $300 million division at CA Technologies, Inc.
Info Source
Press Release
Short Profile