What Happened?
San Francisco, CA-based ThirdLove Appointed Serena Ziskroit as Vice President of People
About the Company
ThirdLove is the third largest online intimate apparel brand behind VS and Aerie (according to NPD) and we`re expanding into more categories quickly. We`re backed by a long list of tier-1 venture capitalists, well known angel investors and celebrities. Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders thought that was outdated too — so, in 2013, we created ThirdLove — a third, better option, which doesn`t force women to choose between being sexy or comfortable. We were one of the original D2C brands and operate 100% direct-to-consumer. All design and R&D is done in-house and our extensive and complex supply chain is fully managed by our team. We have redefined marketing in what was, before us, an old-school mostly in-store $15bn category – our mission propels everything we do and say!
About the Person
Serena Ziskroit is Vice President of People at ThirdLove. Previously, Serena held various senior HR leadership roles in the industry.
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