What Happened?
San Francisco, CA-based LendUp Appointed Sasha Orloff as Chief Executive Officer
About the Company
Could a fintech company be built that helps people today, and prepares them for tomorrow? One that offers consumers high quality, mobile-first credit and savings products and protects them from tricks and traps? That`s LendUp. LendUp`s mission is to provide anyone with a better path to financial health. We believe there are two types of financial products: chutes and ladders. Ladders help people up, chutes push people down. One of our core values is that every product we offer at LendUp is a ladder, measured by the long-term financial well-being of our customers. LendUp credit cards, loans, and savings resources reflect our commitment to getting our customers to a better financial state. We are a data-driven company and build all of our technology in-house. With a firm belief that you`re more than your credit score, we`re extending credit as aggressively as possible and helping solve for the income volatility and financial instability that affects more than 140 million Americans. We are backed by more than $325 million in debt and equity financing from investors such as GV, PayPal, Y Combinator, QED Investors, Susa Ventures, Data Collective, Thomvest Ventures, Kleiner Perkins, Kapor Capital, Bronze Investments, radicle impact, Victory Park Capital, Reddit co-founder Alexis Ohanian, Gmail founder Paul Buchheit, Troy Carter, and many others. One of our values is "different backgrounds, same mission." We come from venerable Silicon Valley technology companies, major banks, nonprofits and law firms. We`re former consumer advocates, regulators and academics
About the Person
Sasha Orloff is the CEO and Co-founder of LendUp. LendUp builds technology to provide credit to those that banks and credit union decline. Their first product is a socially responsible alternative to payday loans called The LendUp Ladder. Orloff focused on expanding financial services to new segments or markets, and finding ways to harness new technology to improve lives. Ten years ago, after reading Banker to the Poor by Nobel Peace Prize winner Muhammad Yunus, Sasha was inspired to go move to one of the poorest countries in the world, Honduras, where he worked for The Grameen Foundation. What started as a six month internship, turned into years of service in Honduras because he found the work so inspiring. Prior to launching LendUp in San Francisco in October of 2012, Sasha worked at The Grameen Foundation`s technology team, The World Bank's Consultative Group to Assist the Poor, and most recently, Citigroup. Sasha has a B.S. in Applied Math and Economics and a minor in Behavioral Psychology from University of California, San Diego and an M.B.A from Georgetown University.
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