What Happened?
New York, NY-based Attentive-Mobile Appointed Sara Varni as Chief Marketing Officer
About the Company
Attentive® is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 3,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.
About the Person
Sara Varni is Chief Marketing Officer at Datadog. Previously, Sara held various senior HR leadership roles in the industry.
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