What Happened?
San Francisco, CA-based Samir Addamine as Chief Executive Officer
About the Company
FollowAnalytics is leading a new generation of Mobile Marketing Automation, responding to a need from marketers to quickly and simply create sophisticated, highly personalized mobile marketing campaigns that deeply engage their customers. Powered by a Contextual Analytics Engine™, push-button data connectors and an intuitive interface, the platform does the work for marketers, providing the intelligence and automation needed to create mobile moments and optimize omnichannel experiences. Following Analytics customers are industry leading brands, including: AXA, Allianz, L Oreal, Renault, UpOut, Voxeet, Wells Fargo and more. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.
About the Person
Samir Addamine has dedicated his career to driving innovation in the mobile apps industry. He founded FollowAnalytics beginning 2013, a global company dedicated to customer success using mobile marketing automation. A recognized expert in mobile and digital marketing strategies & technology, Samir is a regular speaker and blogger about the mobile marketing industry (VentureBeat, WSJ, Forrester Research and other analysts have mentioned his work or published his papers) Digital marketing has been the focus of Samirs career, starting with consulting roles at companies such as Framfab, part of Publicis Digitas LBi and founding a leading interactive agency in France. He holds a Master of Technology degree Universite de technologie de Belfort and a Master of Business from Novancia Business School of Paris
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