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White Lodging is a family-owned hospitality company based in Merrillville, Indiana, founded in 1985 by Bruce White. The company has expanded from a single hotel to managing approximately 50 hotels, focusing on full-service hospitality management. Under the leadership of CEO Jean-Luc Barone, who took over in 2022, White Lodging continues to thrive in hotel development, ownership, and management. The company specializes in upscale and select-service hotels, including luxury brands like JW Marriott and innovative dual-branded properties. White Lodging targets business travelers, event planners, and tourists, offering large event spaces and a commitment to sustainability and community initiatives. With a strong emphasis on urban locations, White Lodging is well-positioned in competitive markets, reflecting its strategic focus on growth and brand innovation.
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