What Happened?
San Monica, CA-based VideoAmp appointed Ross McCray as Chief Executive Officer
About the Company
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.
About the Person
Ross McCray is the cHief Executive Officer at VideoAmp, which is a technology for a cross screen world. They are a software and data company that enables advertisers and media owners to transact seamlessly across devices. Their Screen Optimization Platform unifies data between TV and digital and offers customized applications to partners.
Info Source
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