What Happened?
Cincinnati, OH-based LISNR Appointed Rodney Williams as Chief Executive Officer
About the Company
LISNR is a high frequency, inaudible SMART TONE technology; a new communication protocol that sends data over audio. It is a digital sound file that turns any speaker or piece of media into a beacon, working seamlessly across physical and digital spaces more effectively than all current solutions in the marketplace, most notably Bluetooth and traditional ACR. Our present business model targets content creators and brands, providing them a distribution platform for mobile that delivers unparalleled second screen experiences and proximity based messaging via the smart tones` identification and triggering capabilities. LISNR aims to eventually be a technology standard for user authentication, peer-to-peer communication, and secure data transfer for connected devices in the evolving internet of things.
About the Person
Rodney Williams is CEO and Co-founder of LISNR. He was recently selected in 2013 for AdAge`s top 40 marketers under 40 and is aiming to change the way consumers interact with audio as a engagement platform and a intriguing advertising model for brands. Prior to Lisnr, he spent 4+ years at Procter & Gamble leading a number of Brand Management, digital, and point of entry media efforts, often being noted as one the most innovative young talents within the company. During his time at P&G, he became the 1st marketer to be issued a digital patent (3 Total P&G Patents awarded). Prior to P&G, he spent 2 years in Business Development for Lockheed Martin and 4+ years leading a collegiate digital agency focusing on consumer acquisitions and CRM management. Rodney currently holds a M.B.A. from Howard University along with 3 additional degrees including a Masters in Integrated Marketing Communications, a B.A. in Economics and B.B.A in Finance.
Info Source
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