What Happened?
New York-based Signpost hired Rod Feuer as COO.
About the Company
SignPost is automated CRM for B2C firms. Our platform automatically tracks every email, call, credit card transaction and social media interaction between a business and one of their customers. SignPost’s automated marketing engine leverages this CRM data to send email and SMS messages that convert new customers and drive repeat business and word-of-mouth.
About the Person
As the COO of Signpost, Rod oversees customer experience, finance, and operations and contributes to strategy development. Prior to Signpost, Rod worked in the ad tech industry as COO at Magnetic and VP of Business Operations and Strategy at AppNexus. Before AppNexus, Rod was VP/General Manager of Text-Link-Ads at MediaWhiz and VP of Strategy and Operations at Lake Capital, a mid-market private equity firm. He has also worked as a management consultant at Bain & Company and as an equity research analyst at Strong Capital Management and Morgan Stanley. Rod resides with his wife and daughter in DUMBO, where they enjoy taking walks on the promenade. Rod graduated summa cum laude from Duke University with a degree in Economics and received an MBA from the Kellogg School of Management.
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